Knowledge Zone
What is a healthy diet?

Health is the most important of the goods we have and the basic requirement to enjoy the feeling of full vitality, good condition and to protect yourself against all sorts of illnesses is to have a healthy diet.

Healthy diet mean supplying your body with all the necessary nutrients which are required for its correct functioning, meaning: vitamins and minerals regulating chemical processes and body functions. 

The information about what products and in what amounts should be present in all meals eaten during a day is precisely described in dietary norms prepared by National Food and Nutrition Institute. 

Dietary norms are the amounts of energy and necessary nutrients  expressed for a single person in a single day, taking account of specific differences for highlighted groups in terms of body requirements which depend on age, sex, physiological status and physical activity, as well as those related to living conditions and lifestyle. Dietary norms are set on the levels of: 
1. recommended intake or the nutrient amount in all-day food, covering the requirements of every person and apart from that - containing higher reserves sufficient to meet the requirements resulting from eating habits of the population. 
2. safe intake or the nutrient amount sufficient to cover the requirements for that nutrient in 97.5% of people in a specific group. 

Healthy lifestyle and related healthy diet are becoming increasing popular and trendy. There is a much bigger awareness of the need for healthy food and products among the consumers. 

According to a report prepared by IPSOS, only 47% of Polish society is satisfied with their health, while in other countries of the study (the study was conducted in Spain, Sweden, the USA, Canada, Chile and Argentina) this percentage is well above 50%. It is also the Polish people who are the least interested in knowledge about health and nutrition among all the studied societies, rating their diet as “rather healthy” (69%). All over the world nutrition choices indicating wholegrain products or those with high fibre content are quite trendy. It is mainly the general features which convince Polish people to buy nutrition products. Purchase of products is based on their description as being “healthy” or “natural”. 

According to a survey conducted by SMG/KRC for Lubella, 19% of respondents associate healthy diet with wholegrain products and at the same time 71% does not know what the recommended daily portion of wholegrain products is. Basing on these data one may deduce that the awareness of the benefits arising from wholegrain product intake among Polish people is on a quite low level. Polish society’s knowledge about wholegrain products is much better among those who eat these products daily. Every third person (among the consumers) eats wholegrain products a few times a week and as many as 71% of respondents in the wholegrain product-eating group chose the correct recommended daily fibre portion.